Finding Direction in a Virtual Black Hole
August 26, 2008

An interesting thing happened today while I was working on this website. I found a black hole in the Internet. Well, at least figuratively, not literally. I was researching keywords for clients, and took a break to research keywords for this blog. The same results came up that I found for the MTM Writing site, and since the majority of the copy for this site is a spiffed-up version of the old, I think we’re good to go.
Next, I decided to use SEO Book’s keyword tool to find some interesting blogs to add to my reader and possibly my Blogroll. I ran a search for Christian Business Blog. <<<Instant black hole>>>. I found two promising, relevant hits only to be sorely disappointed when I clicked through. Why are there not any Christian businesses writing about what they do? I know you’re out there…… Helloooo. (Nothing but echoes, maybe I was wrong.)
A similar thing happened when I searched for Christian Freelance Writer. I did get one result that at least looked intelligent, but where are the rest of us? I know who the Christian businesses are locally, but where are the Christ following copywriters, or is that an oxymoron?
(I believe good copywriters can adhere to honest business ethics while writing compelling copy.)
Since I discovered a need on the Internet for Christian business blogs, I am seriously considering taking the Blue Duck blog in that direction. So before we go any further, here’s my disclaimer:
You will find Christian references in this blog. It’s what I believe in, how I raise my family, and how I conduct business. You will not find religious drivel, gay-bashing, brow-beating with a Bible rants on this blog. I dislike religion. Let me rephrase that, I abhor religion. I am a Christ follower, not a pious, religious, rule-toting blogger who chews up people who are different than I. I love people of all kinds, they make my life interesting and fulfilling.
I encourage honest discussion and debates, but will not tolerate anything that I would not allow my children or my grandmother read. (Yes, my grandma is online more than I am. She’s usually on eBay, but she could end up checking on me at any time.)
We’re still working out the bugs and kinks with the new website, so it may be a week or more before you find regular or daily posting, but don’t be surprised if you find theological business advice here in the next few weeks. My family and I will pray about the direction of this blog and see what happens. I’m excited to see where this leads!




