Blogging for Dollars: Tweak the Bottom Line

October 29, 2008

As our Blogging for Dollars series comes to an abrupt close, I hope you’ve found a nugget or two if information to help you along in your quest to rule Blogopolis. “Oh… you don’t want to be Blog King? You just want a few readers ad few cents to rub together? *grins* Me too!” Blogging for Dollars applies to those who blog for fun, too.

Tips for Increasing Your Blog’s ROI

While there are no shortcuts to lasting Internet success. There are a few tweaks that will help your blog achieve better ROI. Try out these basic SEO principals to help your blog succeed.

Keywords Count

Blogging without keywords is a lot like competing in a dart tournament blindfolded. You might end up with a few on the board, but you are more likely to hit some drunk in the bum with a stray dart. You have to know what keywords are appropriate for your website. Imagine your target customer sitting down at the computer to find information or services to help his business succeed. What will he type in that Google search box? If these terms are applicable to the goods or services you provide, these are your keywords. (You can also use a keyword tool to help identify keywords for your website.)

After you target your best keywords, you should use them regularly on your website for your customers to find you. Simply listing them as meta tags is not enough. They must appear in the natural text of the website to qualify for SERPS ranking. If your keyword is pumpkins, write about pumpkin pies, pumpkin recipes, growing pumpkins, prize winning pumpkins and gourds, gardening tips, love of all things orange, fall decorations, or any other related terms you can brainstorm. This saves you from stuffing your website with the word “pumpkin”.

Going, Going… Gone

The attention span of a Net searcher is only slightly more extended than a gnat with ADHD. Your title is the most important aspect of your post. The title is what draws readers to your front door. Write boring titles and your readers are gone in a matter of seconds~ right into the waiting cash register of your competition (who knows how to write a catchy title).

SEO content creation is not some mystical, magical formula for success. It is a tool to help you market your business effectively. If you treat SEO as a magic bullet, you may experience a temporary high, but the resulting crash may crush your online business for good. Quality counts. Relationships are important. Good SERPS will come naturally if you build your business on a solid foundation.

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Posted by Jamie | Filed Under Odds and Ends

Comments

Jamie Simmerman

It's those fun posts that often get the best response, isn't it. Stirring Frog Pots is just an intriguing title. You can't help but click through.:D

Wendi Kelly-Life's Little Insp

Jamie, this is such a good reminder and honestly, I am SO BAD at remembering to do this. I write my titles because they pop into my head. It cracks me up what the biggest ones that people click on and find my blog are. so far the champian is when I wrote the post Stirring Frog-Pots. Which- as you can tell, doesn't tie in with *inspiration* very well. Sigh...

<abbr>Wendi Kelly-Life's Little Inspirations´s last spectacular blog post..Teeter-Totter Tribulations</abbr>

Jamie Simmerman

I honestly believe that if you write relevant, interesting content, people will find your blog. Using a few keywords and tweaks like meta tags helps the process along, but organic SEO is best.

For a small business, we got plenty of traffic, even in the first two weeks of the new website, with minimal promotion to keep us busy. :)

Oktober Five

So, currently I have my settings on "don't index." Visitors from search results aren't all that interesting to me currently. In fact, I had so few when I was being indexed that it didn't matter whether indexing was on or off. However, as I've thought about the furture and who I would want to find my blog, and why I would want them to find it, and what good I could do them if they did find it--when I thought about these things, I think that maybe sometime I will open up indexing again.