How Copywriting Can Change Your Life

Most people are copywriters, including you. If you’ve ever written an email to rally support for a cause, tried to persuade a friend to forgive you, or written your spouse to persuade him or her to see things your way, you’ve written copy.

Copywriting is persuasive writing, and it comes in many forms. The most familiar copy is advertising in the forms of TV commercials, magazine ads, brochures, or junk mail. But emails, website copy, blog posts, and even taglines are all written by a copywriter.

If you write to inspire, motivate, or persuade people. You are a copywriter of sorts.

Ditch diggers are a dime a dozen, good ones are hard to find.

While there’s no shortage of copywriters in the world, finding a good copywriter is rare. Many copywriters have a simple formula they follow to crank out copy, and there are tons of blog posts floating around that give you a “10 Easy Steps to Write Spectacular Copy” speech. Just Google “how to write sales copy” and you’ll see what I mean.

Not Your Average Yellow Duck

If you’ve visited this blog before, you’ve probably noticed we do things a little differently here at Blue Duck Copy. We believe that creative copy (copy that colors outside the lines and utilizes creative writing) is content that endures. Cookie cutter copy may get initial results, but creative copy is a product worth investing in for a lifetime.

Creative Copy How-To

Everyone has the need to persuade others at some time. You may need to convince your boss you deserve a raise or a promotion. You may be updating your resume in hopes of landing your dream job. You may be writing your own wedding vows, or persuading your teenage son to apply to a college. For many of you, you are writing daily or weekly blog posts for your own websites.

Over the next few weeks, we’ll be covering the finer points of copywriting, specifically writing creative copy. I believe that good copywriting is a skill that is useful in many different areas of life. I also believe that it can make the difference between success and failure for many people. As a form of communication, good copywriting skills can enrich your business, your marriage, your friendships, and your mental health. Just imagine the possibilities if you were able to effectively communicate your thoughts and persuade others.

Stay tuned for the “how to express yourself effectively” series beginning next week, and be sure to subscribe to the Blue Duck Copy feed to get your how-to delivered straight to your inbox or feed reader. Just click on the coffee cup to the right, or the RSS icon in your address bar.