Change is Good

Well, I hope you’ve all recovered from getting real. It was a wild ride and I am so glad that many of you decided to participate! I have several more related posts outlined to help you “get real”, but today I have a few announcements.

Blue Duck is Changing

That’s right, we’re working frantically behind the scenes, and I am collaborating with a great group of people to launch a Christian website for women. I have met with Naomi Dunford to brainstorm a few ideas for the business, and we are talking again this week to see what other genius plots will arise from our combined brain power. I’m excited and scared and super-busy right now, but it’s all for a good cause.

So, why are we messing with a good thing? Because Blue Duck is a business website. And to date, the Blue Duck blog is a little-used business tool. Sure, it’s helping people and keeps my brain from exploding with unposted words, but the bottom line is it’s not reaching the Blue Duck target audience. It’s not bringing in any business for the Blue Duck writers and some of them are getting pretty hungry in this crap economy. Part of the marketing overhaul for this year is to use the website as it was intended; to bring in business.

Where’s All the Christian Content Going?

Never fear, I will still be cranking out inspired posts, they’ll just be posted on the new website. We’re working furiously on the design as you read this, but it’s not ready just yet. We’ll provide a huge party with cookies and wine and the whole nine yards for the big unveiling when it’s ready. So keep reading for more information.

What Will I Find on the New Blue Duck Blog?

The Blue Duck blog will contiunue to post interesting content on topics such as promoting your ebooks, writing tips, SEO, SEM, content creation, communication skills, psychology, blogging, and small business management. If you manage a website, write a blog, write for a living, or make money on the net, you’ll find something of value.

When Will the Change Take Place?

The changes won’t take place for several more weeks, maybe not until the beginning of March. So if you are planning on cancelling your Blue Duck subscription, you might want to hang in there for a few more weeks.

I realize that this may alienate many, if not most, of my regular readers. That saddens me, but let me encourage you to stick it out. I will keep writing, just the posts you are used to reading  will now appear under a different header. The posts that will show up here on Blue Duck will be my own mix of faith and practicality for business owners struggling to make a mark  in cyberspace.  I am not changing -only the focus of the Blue Duck blog is changing.

On that note, I have a couple of follow up posts planned for you this week to help you in your quest to get real. We’ll take a look at defense mechanisms and what scritpure has to say about the concept of getting real.  So pull up a chair by the fire and let me pour you a cup of coffee. We’re going to get real together.