The Blue Duck SEO Writing Blog

No Honor Among Thieves

February 11, 2009

Hey Cowboy...
Creative Commons License photo credit: Joie Arai

Don your ten gallons and dust off (or de-mud) your favorite cowboy boots partner, cause we’ve got a song for you. I’m not actually brave enough to post an audio for a country music song on this blog, just the printed lyrics.  My brother would harass me endlessly about being a “hilljack” if I resorted to country music, but I have to admit, some of the songs are true works of art, even if they are an aquired taste.

No Honor Among Thieves, by Toby Keith

This world’s a jungle there ain’t no justice
Laws of nature rule this land
Better hide your horses, bury your whiskey
Hold your woman any way you can

Cause there ain’t no right or wrong, nothing’s carved in stone
It ain’t cheating if you don’t get caught
Jokers laugh and losers grieve
Cause out here, there’s no honor among thieves

That woman you’ve been loving, she was another man’s
You stole her heart while his back was turned
On every corner there’s an outlaw waiting
Who wants to teach you what you never learned

Cause there ain’t no right or wrong, nothing’s carved in stone
It ain’t cheating if you don’t get caught
Jokers laugh and losers grieve
Cause out here there’s no honor among thieves

This world’s a jungle there ain’t no justice
Laws of nature rule this land
So don’t go crying when her love goes flying to
The thieving arms of another man

There ain’t no right or wrong, nothing’s carved in stone
It ain’t cheating if you don’t get caught
Love’s a deck of cards read them and weep
Cause out here there’s no honor among thieves

Yeah
There ain’t no right or wrong
Nothing’s carved in stone

“There ain’t no right or wrong, nothing’s carved in stone.” The only rule is there are no rules, all’s fair in love and war (and business), there’s no honor among thieves…. right? Life’s just a free ride, do whatever it takes, look out for number one, make your own dreams come true. It’s the American way.

I know, 50% of my home health patients were on Medicaid and loving it. (The poor suckers paying insurance premiums and copays generally didn’t qualify for home health, it’s too expensive.) I’ve seen people turn down paying jobs because it would interfere with their ability to collect welfare or disability. Working for a living didn’t line up with their current lifestyle of choice. Things were pretty cozy for them, there was no motivation for change- no reason to think about anyone but themselves.

Then, I would return to the nursing office where the company wanted to know where I’d been and why I wasn’t done sooner. “What do you mean you can’t change a five-layer compression dressing on bilateral legs, do a head to toe assessment, and fill a med tray in 30 minutes! You don’t need to actually care about the patient, don’t ask how they are doing! Just do the skills and get out! We don’t make money unless you see more patients in a day and chart every move you make, for Pete’s sake! What? Do you think healthcare is actually about caring? It’s about money, baby!”

So I quit. I wasn’t trained to treat “clients” like a herd of cattle, I was trained to treat “patients”. I’m not programmed that way and it felt dirty, wrong. I started freelancing after two months of catching up on sleep and family time. It felt good.

Out in the Cold, Cruel Online World

Contrary to popular belief, I’m not as naive as I look. I didn’t expect the Internet business world to be much different from corporate America. If anything, it’s worse. Don’t believe me? Let me illustrate:

  • *Business professionals take your money and fail to keep their promises
  • *Bloggers present an image online that doesn’t jive with their real-life personas
  • *Clients fail to pay for work completed, and fail to answer the phone and emails
  • *You pay for services, only to find that instead of booking an hour, you get 40 minutes and a promise to finish later (that never materializes)
  • *Other bloggers steal your work, without asking, and don’t care if you find out, because what are you going to do? Tell his mom?
  • *PLR writers scrape your posts (they “re-write” your original content to pass plagiarism checks, but fail to give the original author credit- or payment) and junk bloggs steal your hard work through automated feed aggregators
  • *Your online friends and co-workers ignore you when there’s a Bigger Fish to talk to or a shiny bauble to chase, but never fail to ask when they need a favor
  • *Branding becomes more important the relationships
  • *Bloggers act like chickens fighting for a pecking order behind the scenes, but smile sweetly in the comment’s section of your favorite blog
  • *Folks get on Twitter to self-promote, but never stop to read Tweets of their “friends and followers”. Plus they never fail to announce when they hit a new milestone in followers (as if anyone really cares when they don’t take time to build relationships)
  • *Social media turns ugly over inflated egos and misunderstandings
  • *Everyone and their brother wants to sell you the latest secret, the newest product, or the all-time best information product available- at a discounted price for the next week, 3 days, two hours.

The Internet is filled with outlaws and bandits hiding behind fluffy avatars and professionally designed headers. They’ll steal your money and your heart without a second thought. They’re only taking care of business.

But every once and awhile, a new kid moves into town. He mostly looks like everyone else, but there’s something different about him. He actually cares about what he does. He cares about his clients- and the little guy. He teaches others what he knows, with the knowledge that those protegees will someday steal his business. He gives away freebie services and goods for struggling businesses and long standing clients. He stays up late to answer just one more email from a fellow blogger.

Does he write any better than the average bear? Nope, but he writes with heart. His passion for helping others and producing a quality experience for his clients drives him to read one more book, write one more email, and pray for another five minutes to keep from feeling disenchanted with the failings of old friends.

You can be that new kid.

Online business is rough, it’s ruthless, and it will eat you alive if you let it. The difference between you and that other guy is honor, integrity, passion… caring. Money comes and goes, but a broken relationship will haunt you for the rest of your life. Don’t buy into the standards of the rest of the world. Create your own set of standards and make a difference. Honor among thieves exists if even one person cares enough to do business differently.

Are you that person?

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Comments

  • Hi Jamie,
    The thing is, I can say whatever I want on the Internet. And if it goes south on me, I can easily enough create another "identity" and start over. Does this happen? I'd like to hope it doesn't - yet I believe that it probably does. And that leads also into - am I really "me" - out here in this big online world? Being real, sounds like a subject we've discussed before...

    And I hope that I am (or close) - going along with Ryan's points - it can become easy to portray who we want to be online. Do I do this? Probably to some degree. I think, though, if I do, it is also helping me to get more toward that point in the offline world as well.

    And to your points - Jamie - doing things "right" - I sure hope I am. And I really do believe that you are...

    Does that mean you might get "burned" sometimes? Probably. Trust when you shouldn't? Probably.

    In the end, hopefully it all leads to connections that are real, meaningful, honest, authentic.

    <abbr>Lance´s last spectacular blog post..So Much More Than A Football Game</abbr>
  • This is a hard-hitting post. I'm afraid everyone online fits into at least one of those categories, so it's safe to say this is a fitting wake-up call.

    I'm often puzzled at the genius of the social internet. It's appeal is similar to that which the New World had to those traveling to it. We come for freedom, for a new start. It's lawless and untamed. It's expansive yet small; people rub shoulders but not all rubs go the right way. That's life in a wilderness filled with people of different backgrounds.

    I, for one, revel in the social media revolution. I find purpose where there was none. I experience freedom when all I knew was oppression. It is my new start, my land of opportunity. Just maybe I can escape the ridicule and rejection only real life can articulate. I can escape that here. I can be me.

    Do I try to promote an image that isn't the complete me? You bet I do. Do I try to hide my undesirable faults and debilitating weaknesses. Of course!

    My weakness is that I don't want to be me. I want to be someone with courage and passion, with talent and energy, with focus and resolve--I want to be someone that never flinches in the face of life.

    The online world helps me change my perspective. It gives me pause to make a reply, it gives me information to follow my dreams, it provides testing ground for talents that no one can mock--it gives me a place to be.

    Yes, it's cruel; but even thieves can build walls around themselves to protect what is theirs.

    And if everything caves in? We've all got real life to go back to :)

    <abbr>Ryan´s last spectacular blog post..Do all writers eat pancakes the same way?</abbr>
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