Strengths and Weaknesses
April 20, 2009
photo credit: Nessa Land
One of the first things they teach you about marketing is that you must know your own strengths and weaknesses in addition to those of your nearest competitor. For most of us, picking out the strengths and weaknesses of another is a piece of cake, but examining ourselves is a whole different story. Taking a peek under the hood of our own engine is a scary thought, perhaps even impossible for some.
One of our life-mottoes here at Blue Duck is that relationships matter. In fact, we believe life is all about relationships, everything else is just fluff or icing on the cake. That doesn’t make us relationship experts, or even mean that we get it right all the time. It just means that we expend considerable energy on improving and maintaining personal and professional relationships.
For those who don’t already know, I’m in the process of getting my Master’s Degree in Psychology in my spare time. In my studies, we took a look at Carl Jung and his theory on personality development, and I wanted to share that experience with you.
In my former life as an RN, I was responsible for providing a monthly inservice for employees, and I often chose to present an overview of differing personality types. When reading about Jung’s theories, I was instantly intrigued by the similarities and differences in Jung’s views when compared to what I had taught. So, I took the Carl Jung and Isabel Myers-Briggs typology test to see how I would score according to Jung’s categories. I was shocked to see such an accurate depiction of my complex personality. (Less than one percent of the population has the same personality type as I do.)
Empathy
All too often, we tend to view the world strictly through the rose colored glasses of our own thoughts and experiences and fail to infuse our relational interactions with a modest amount of empathy. We are often incapable of seeing things from another’s point of view.
In order to walk a mile in someone else’s shoes, you must 1) get to know that person beyond the veneer of social fronts, 2) understand the motivating forces directing that person’s behavior, and 3) often take into consideration the major life events that helped shape that person’s view of the world.
Empathy is a powerful tool, in both personal and professional relationships. It can help you analyze your own strengths and weaknesses (as well as those of your competition) and strengthen the quality of your relationships. Empathy can help diffuse a confrontational situation, provide a connection to a new acquaintance, and produce insight into the behaviors of those around you. It is a crucial component of healthy relationships.
One tool that can help you increase your level of empathy is personality typing, like the one provided by Jung. You can take your own personality test for free here: Carl Jung and Isabel Myers-Briggs typology.
Understanding your own personality is often the first step in personal growth and professional achievement. It’s one of those little nuggets of truth in life that should be taught universally, at least in my opinion. If you would like to learn more about personality types, a popular view is the Four Temperaments. And for those of you familiar with Jung’s theories, I am not supporting all of his views. As with many of the major personality theorists that shape our modern view of psychology, he produced some insightful elements and some wonky ones. If you would like to read more about Jung’s personality theory relevant to the MBTI scoring, PeopleMaps has a decent post about the subject.
If you are interested, I scored as an INTP. My personality is that of a Rational Architect. If you’d like to comment on your own MBTI results, feel free to drop me an email or start a discussion below. You may be shocked at what your test results reveal. 
Seth on SEO
April 13, 2009
If you work online, you know who Seth Godin is. Heck, even if you don’t work online, you probably know who Seth is. He’s the one who cuts through all the crap related to marketing. He’s a trendsetter in the business and doesn’t mince words. Seth’s written a post about making money with SEO, and it’s well worth a read.
How to make Money With SEO by Seth Godin
Oh! And because bloggers are on top of things today, Aaron Wall of SEOBook has written a post about Seth’s latest. You can read it here: Aaron Wall on SEO strategies.
Road Map to More
April 6, 2009
photo credit: Dr Stephen Dann
Have you ever opened your eyes in the morning and realized you want more? (I’m not talking about wanting a Dr. Pepper or a ham and cheese omelet for breakfast here.) I do. I woke up this morning with a burning desire for getting more out of life. I want more from my business, more from my education, more from my relationships, and more from my spiritual life. I am no longer content with the ho-hum existence I’ve been living. I WANT MORE.
Now, I have no desire to acquire hordes of possessions, climb to the top of some corporate ladder, or become a rock star at 35. I think this is more of a spiritual nudging that I’m not living up to my full potential. I am capable of more; I was created for better things. YOU were created for better things, too.
So, where is all this borderline motivational drivel leading to, you ask? In my quest to plan out a course for achieving more, I found a wonderful little nugget of truth and wisdom, tucked away in a far corner of the Internet, and I’d like to share it with you.
You see, I have a small problem; I am not an entrepreneur by nature. Confidence and drive and persuasion do not come naturally to me. But I am an innovative thinker.
I’m looking for a new road map today. I’m planning a route for better personal and professional relationships, a deeper spiritual life, a robust education, and a solid, innovative, fulfilling online business. I’m doing a life make-over, an early mid-life crisis, reinventing the wheel- whatever it takes, and I found an excellent starting line today thanks to Sitepoint.com and WhitneyHess.com.
If you are looking for a starting point for your online business, or even if your focus has gotten a little hazy, this presentation titled Evangelizing Yourself will help set you back on track. Watch it more than once and take notes, because Ms. Whitney is about to provide your road map for success with a side serving of motivation and confidence.
