Your business is taking off and life gets hectic. It’s easy to make the mistake of getting caught up in being busy. I know. I work full-time, attend graduate school part-time, homeschool two gifted children, and try to keep up with my marriage, volunteering, renovating a house, and maintaining the family farm. I know busy intimately.
But I also know that it is vital to keep your focus amidst all that craziness, otherwise you end up at a destination you never intended to reach, wondering how in the heck you got there.
Keep One Eye on the Big Picture
Writing down goals and creating action plans are good ideas, but it’s easy to get so wrapped up in the small details of how to steer your business, you forget your destination.
- Why do you get up every morning and go to work?
- Where do you want to be in five years? What about in ten years?
- What motivates you everyday? (If you don’t know why you do something, it’s only a matter of time before you flub up the job at hand.)
Keep Your Feet on the Ground
Once success starts to set in, many people find (perhaps without realizing it) all that success goes to their head. Suddenly everything is about them. They’re someone important- in the community on Twitter, or in some obscure social circle- and their whole attitude changes.
They treat others differently, they become negative and superior, they talk more about what they’ve done than what their dreams are. They start to live in the past, in a world where they are kings, ninjas, or rockstars.
They gain credibility (and often fame) among the sheep but lose the respect of those who really matter.
- Stay connected to those who support you- your family, friends, and close peers. You need them- in good times and bad.
- Remember the little guy when you make it big. He helped you get where you are today.
- Mentor someone in your field so you aren’t tempted to make yourself an irreplaceable superstar. Give back what was given to you.
Know Your Audience
Many of the newly successful businesses that come to me for help with their Websites seem to have acquired a type of amnesia. They no longer market to their customers, but begin to market to their peers. They try to outdo their competition or gain credibility with their peers. Or worse yet, they start to treat their company blog as their own personal journal or soapbox.
The bottom line question is, “Who are you selling goods and services to?”
All of your efforts should be directed at meeting the needs of your target audience. Now part of that process often includes networking within your industry, but avoid the trap of shifting your focus from your clients. They are the bricks and mortar of your business- they are what keep you anchored and on course.