The 20% rule is a belief that employees should be free to pursue their own projects 20% of each workday. This principal may be especially important to creative professionals like graphic artists, graphic designers, Website designers, SEO copywriters, and bloggers. Nick Usborne claims that creative types, including content writers, should be expected to craft a project according to 80% client-defined specifications, and 20% creative freedom. What do you think? If this a good formula for success in Website development and SEO copywriting?