Slogan writing is one of those tasks that seems simple… until you actually attempt it. With a blank page or a blinking cursor staring back at you, it’s easy to waste hours trying to craft the perfect effective slogan only to end up with a long list of mediocre slogan and a wastebasket full of crumpled ideas.
The excerpt below is from an article at Inc.com that lists solid tips for crafting effective slogan- like the big dogs. Click the link to read the full original article.
“A slogan is the most important advertisement a company can have. Follow these five tips and you’ll have an excellent tagline in no time.”