The quality of the content on your Website matters.
If you walked into a brick-and-mortar business office and noticed that the roof was leaking, the carpet was stained, and the furniture was out of date, would that affect your opinion of effectiveness and quality of the business? Of course it would! Environment matters, and in the world of online business, your Website design and content are your environment.
(That’s why it pays to hire a professional content copywriter or content editor to manage your Website’s content production.)
The excerpt below is from an article that discusses how costly content errors can be for online businesses. Click the link at the bottom to read the full original article.
“When communicating online, almost every message you make is done by written word. This is the main reason that it is essential that your website content be original and error-free. Quality content can create an inherent trust in site visitors that leads to more conversions and profit. In order to stand out from the competition, you need to appear like an established authority on your subject matter. This is why the quality of your website content should not be ignored or dismissed as trivial. When improper spelling on a website is fixed, it has been shown to increase sales as much as 100%. A single spelling or grammar mistake in your text can lead people to be wary of some sort of scam, sending potential customers running.”