How important is the ‘About’ page on your blog? #blogging – eLearning Blog Dont Waste Your Time

Via Scoop.it – Business Blogs Have you ever wondered if anyone ever really reads your About page on your Website. Well, the resounding answer from online consumers is, “YES!” In fact, some consumers say that a Website’s About page is so important that if they don’t like what they read (or if the About page…

Email Newsletters: Best Practices for Small Businesses

Via Scoop.it – Business Blogs Are you struggling with writing email newsletters for your business? Newsletters are an effective and inexpensive way to market your business, but crafting a quality newsletter can be a daunting task. If you need professional assistance in writing a stunning newsletter campaign that will draw consumers to your online business,…

5 Tips for Writing an Effective Slogan | Inc.com

Via Scoop.it – freelance copywriting Slogan writing is one of those tasks that seems simple… until you actually attempt it. With a blank page or a blinking cursor staring back at you, it’s easy to waste hours trying to craft the perfect effective slogan only to end up with a long list of mediocre slogan…

Using Gmail, Calendar and Docs without an Internet connection – Official Gmail Blog

Via Scoop.it – freelance copywriting                   We use Gmail for everything (at least it seems like it) here in the office. In fact, the whole Google suite of apps and services is pretty instrumental in how smoothly things run from day to day. Google announced a new…

2 Hard and Fast Rules for Using Twitter

Show original cartoon   Is your Twitter followers group filled with spammers, lonely people, and newbies? Do you feel like no one actually reads your Tweets? The problem may lie in what you are Tweeting… and how you are Tweeting it. There’s an unspoken rule to Tweeting that many people seem to have forgotten in…

10 Social Media Cartoons Guaranteed to Make You Smile

Via Scoop.it – Social Media for business Websites Just for fun, this is one of my favorites. Click the link below to view all the social media cartoons from HubSpot. Which one is your favorite?   Show original

9 New Productivity Tools to Simplify Your Online Life | Problogger

Via Scoop.it – freelance copywriting Productivity tools are always a welcome addition in my office, as long as they actually increase productivity and not slow me down. I’m currently loving StawberryJ.am from this list at Problogger. Which ones are you using?   “This guest post is by Leo Widrich of Buffer. After Google+ entered the…

The 7 Essential Elements of Effective Social Media Marketing | Copyblogger

Via Scoop.it – freelance copywriting   From Copyblogger’s Sonia Simone, here are the 7 essential elements of effective social media marketing. 1. Get your home base together 2. Who’s the face of your business? 3. Who else has your customers? 4. Pick a primary platform 5. Manage your time 6. Content first, conversation second 7….

How to build a valuable client list and a more profitable business

Via Scoop.it – freelance copywriting Jim Connolly claims that the key to getting a more profitable client list is to get specific by marketing to your target audience, which is always solid marketing advice.   Who is your target audience? “The way to build a great client list, is to feed your business with high…

6 Powerful Benefits of Using a Blog as a Main Business Website

Via Scoop.it – Business Blogs Are you considering using a blog platform as your main company Website? You should. Blogs are great for SEO purposes and help to attract industry-specific readers, visitors, and customers. If you’re looking for a few tips on using your blogs as a business Website, or if you’re still on the…

A Copywriter’s Manifesto On The Real Value of Copywriting

Via Scoop.it – freelance copywriting This is a Copywriter’s Manifesto written by Sandra Slavec that caught my eye. While some of her points are strongly worded, she mostly nails it. Copywriting can be a demanding trade, and it can be especially frustrating when a client comes to the table with expectations that don’t match with…

The 20% Rule for Writing Creative and Entertaining Web Content

Via Scoop.it – Business Blogs “The rules are stacked against web content being creative or entertaining, which is why you need to give your content writers special permission to break those rules.” The 20% rule is a belief that employees should be free to pursue their own projects 20% of each workday. This principal may…