Category Archives: Copywriting

Website Content Errors Are Costly For Business

Via Scoop.it – Business Blogs The quality of the content on your Website matters. If you walked into a brick-and-mortar business office and noticed that the roof was leaking, the carpet was stained, and the furniture was out of date, would that affect your opinion of effectiveness and quality of the business? Of course it…

The 7 Essential Elements of Effective Social Media Marketing | Copyblogger

Via Scoop.it – freelance copywriting   From Copyblogger’s Sonia Simone, here are the 7 essential elements of effective social media marketing. 1. Get your home base together 2. Who’s the face of your business? 3. Who else has your customers? 4. Pick a primary platform 5. Manage your time 6. Content first, conversation second 7….

A Copywriter’s Manifesto On The Real Value of Copywriting

Via Scoop.it – freelance copywriting This is a Copywriter’s Manifesto written by Sandra Slavec that caught my eye. While some of her points are strongly worded, she mostly nails it. Copywriting can be a demanding trade, and it can be especially frustrating when a client comes to the table with expectations that don’t match with…

The 20% Rule for Writing Creative and Entertaining Web Content

Via Scoop.it – Business Blogs “The rules are stacked against web content being creative or entertaining, which is why you need to give your content writers special permission to break those rules.” The 20% rule is a belief that employees should be free to pursue their own projects 20% of each workday. This principal may…

How an SEO Copywriter Can Develop Your Small Business

Via Scoop.it – freelance copywriting “The distinction between SEO copywriters and SEO writers is a fine one, but it can make a distinct difference to your sales.” Hiring an SEO copywriter versus an SEO writer means that you are getting the added benefit of a certain skill set that will help you increase your ROI….

6 myths of SEO copywriting | Skyrocket SEO

Via Scoop.it – freelance copywriting “6 myths of SEO copywriting http://t.co/jczP2gq | SEO copywriting, a practice that’s often misunderstood. Some see it as a process-driven function designed to manipulate search engine rankings. I take it to mean creating content that enhances search engine visibility by attracting links, shares & eyeballs.” Is there a magic copywriting…

SEO – Should You Hire a Freelance SEO Copywriter? | Articles Studio

Via Scoop.it – freelance copywriting “Writing all of the SEO copy for your web site or all of the SEO articles that you plan to submit to ezines can be a daunting task. This is especially true if you are completely talent free when it comes to writing. This can mean having to hire a…

SEO copywriting 101: A guide for clients | Small Business Guide

Via Scoop.it – freelance copywriting Whether you’re hiring copywriters in-house, or outsourcing to freelancers,  finding and working with SEO copywriters can be challenging – and a little bit scary, too. First, you have to find the “perfect person” who will make your Web copy sing. SEO copywriting is a fine art, and like ditch diggers,…

6 myths of SEO copywriting | Skyrocket SEO

Via Scoop.it – freelance copywriting “6 myths of SEO copywriting http://t.co/jczP2gq via @jamesagate…” Do you the truth about SEO copywriting? How much content do you really need? And what about keywords; do they have to be an exact match to land on a SERPs? Find out which popular beliefs in SEO copywriting are actually myths….

One Helluva Seductive One-Word Headline | The Copybot

Via Scoop.it – freelance copywriting “Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.” Headlines are an important part of copywriting. In fact, it may be the most important element of any publication.  This post discusses how to use headlines to…

Press Releases Aren’t Dead: Why You Need to Go Old School

Via Scoop.it – freelance copywriting Not convinced of the value of issuing a press release to announce your start up or to launch a new product/service? This excellent article may help convince you that the press release is still a valuable tool.   AND, Blue Duck Copy provides excellent SEO Press Release services. 🙂 Show…

Why Good Grammar Matters in Marketing

Via Scoop.it – freelance copywriting “NH Web design firm Vital Design explains why grammar and spelling matter in your marketing and Web writing.” Bad grammar distracts your reader from your message. Some readers grow irritated by copy mistakes and choose your competitors (glowing grammar copy). Can you afford to lose business to good grammar? Find…