Category Archives: Curated

Posts curated from other Websites.

A Copywriter’s Manifesto On The Real Value of Copywriting

Via Scoop.it – freelance copywriting This is a Copywriter’s Manifesto written by Sandra Slavec that caught my eye. While some of her points are strongly worded, she mostly nails it. Copywriting can be a demanding trade, and it can be especially frustrating when a client comes to the table with expectations that don’t match with…

The 20% Rule for Writing Creative and Entertaining Web Content

Via Scoop.it – Business Blogs “The rules are stacked against web content being creative or entertaining, which is why you need to give your content writers special permission to break those rules.” The 20% rule is a belief that employees should be free to pursue their own projects 20% of each workday. This principal may…

How an SEO Copywriter Can Develop Your Small Business

Via Scoop.it – freelance copywriting “The distinction between SEO copywriters and SEO writers is a fine one, but it can make a distinct difference to your sales.” Hiring an SEO copywriter versus an SEO writer means that you are getting the added benefit of a certain skill set that will help you increase your ROI….

SEO – Should You Hire a Freelance SEO Copywriter? | Articles Studio

Via Scoop.it – freelance copywriting “Writing all of the SEO copy for your web site or all of the SEO articles that you plan to submit to ezines can be a daunting task. This is especially true if you are completely talent free when it comes to writing. This can mean having to hire a…

Hardening WordPress Security: 25 Essential Plugins + Tips

Via Scoop.it – Website Development “If you are running a WordPress-powered website, its security should be your primary concern.” WordPress is a wonderful blogging platform with tons of flexibility, but sometimes all the flexibility leaves the door wide open for security issues. Blue Duck Copy was targeted in last year’s attack on WordPress blogs, and…

SEO copywriting 101: A guide for clients | Small Business Guide

Via Scoop.it – freelance copywriting Whether you’re hiring copywriters in-house, or outsourcing to freelancers,  finding and working with SEO copywriters can be challenging – and a little bit scary, too. First, you have to find the “perfect person” who will make your Web copy sing. SEO copywriting is a fine art, and like ditch diggers,…

How to Grow Inbound Links With Guest Blogging Opportunities

Via Scoop.it – Social Media for business Websites “Tip 1 – Use adavnced search queries for Tip 2 – Use google blog search to find authoritative blogs in your industry.”   Get tips on how guest blogging can benefit your online business. Show original

Blogging for Business: How to Choose the Best Blog Platform

Via Scoop.it – freelance copywriting “Are you ready to create a company blog? Checkout our top recommendations for the best blogging platforms to build conversations and your brand.” From WordPress to Blogger, choosing a blogging platform can be confusing. Blue Duck Copy recommends the WordPress platform for business blogs. Want to know why? Just ask….

6 myths of SEO copywriting | Skyrocket SEO

Via Scoop.it – freelance copywriting “6 myths of SEO copywriting http://t.co/jczP2gq via @jamesagate…” Do you the truth about SEO copywriting? How much content do you really need? And what about keywords; do they have to be an exact match to land on a SERPs? Find out which popular beliefs in SEO copywriting are actually myths….

One Helluva Seductive One-Word Headline | The Copybot

Via Scoop.it – freelance copywriting “Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.” Headlines are an important part of copywriting. In fact, it may be the most important element of any publication.  This post discusses how to use headlines to…

HOW TO: Target Ads Without Stalking Customers on the Web

Via Scoop.it – Social Media for business Websites “Targeted ads that “stalk” people around the web can be a turn-off for your potential customers. Here’s how to retarget your campaign effectively.” Pushy marketing may work in some industries, but today’s consumer is sales-saavy and most won’t tolerate ad stalking. Is your marketing campaign crossing the…

How to Use Blogging to Get Clients Flocking after You

Via Scoop.it – Social Media for business Websites “This guest post is by Onibalusi from YoungPrePro.com. I have been writing for others as a freelancer for over seven …” Why do you blog (or pay someone to blog for you)? Get world-class tips from a Problogger guest on how to get your clients clicking in…