Category Archives: Marketing

Email Newsletters: Best Practices for Small Businesses

Via Scoop.it – Business Blogs Are you struggling with writing email newsletters for your business? Newsletters are an effective and inexpensive way to market your business, but crafting a quality newsletter can be a daunting task. If you need professional assistance in writing a stunning newsletter campaign that will draw consumers to your online business,…

5 Tips for Writing an Effective Slogan | Inc.com

Via Scoop.it – freelance copywriting Slogan writing is one of those tasks that seems simple… until you actually attempt it. With a blank page or a blinking cursor staring back at you, it’s easy to waste hours trying to craft the perfect effective slogan only to end up with a long list of mediocre slogan…

The 7 Essential Elements of Effective Social Media Marketing | Copyblogger

Via Scoop.it – freelance copywriting   From Copyblogger’s Sonia Simone, here are the 7 essential elements of effective social media marketing. 1. Get your home base together 2. Who’s the face of your business? 3. Who else has your customers? 4. Pick a primary platform 5. Manage your time 6. Content first, conversation second 7….

How to build a valuable client list and a more profitable business

Via Scoop.it – freelance copywriting Jim Connolly claims that the key to getting a more profitable client list is to get specific by marketing to your target audience, which is always solid marketing advice.   Who is your target audience? “The way to build a great client list, is to feed your business with high…

SEO – Should You Hire a Freelance SEO Copywriter? | Articles Studio

Via Scoop.it – freelance copywriting “Writing all of the SEO copy for your web site or all of the SEO articles that you plan to submit to ezines can be a daunting task. This is especially true if you are completely talent free when it comes to writing. This can mean having to hire a…

How to Grow Inbound Links With Guest Blogging Opportunities

Via Scoop.it – Social Media for business Websites “Tip 1 – Use adavnced search queries for Tip 2 – Use google blog search to find authoritative blogs in your industry.”   Get tips on how guest blogging can benefit your online business. Show original

One Helluva Seductive One-Word Headline | The Copybot

Via Scoop.it – freelance copywriting “Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.” Headlines are an important part of copywriting. In fact, it may be the most important element of any publication.  This post discusses how to use headlines to…

HOW TO: Target Ads Without Stalking Customers on the Web

Via Scoop.it – Social Media for business Websites “Targeted ads that “stalk” people around the web can be a turn-off for your potential customers. Here’s how to retarget your campaign effectively.” Pushy marketing may work in some industries, but today’s consumer is sales-saavy and most won’t tolerate ad stalking. Is your marketing campaign crossing the…

5 Simple Tips For Better Business Websites

Via Scoop.it – Website Development Customers are the lifeblood of your business. This article provides 5 tips to make your site more enjoyable and productive for your customers to use. Website design is an important aspect of presenting a professional business image to your customers. Learning the tips, tricks, and tweaks to make your Website…

Why Good Grammar Matters in Marketing

Via Scoop.it – freelance copywriting “NH Web design firm Vital Design explains why grammar and spelling matter in your marketing and Web writing.” Bad grammar distracts your reader from your message. Some readers grow irritated by copy mistakes and choose your competitors (glowing grammar copy). Can you afford to lose business to good grammar? Find…

How to Keep Working in a Crap Economy

The economy is crap, businesses are going under, and relief is no where in sight. We can sit around and whine, blame politicians, blame Corporate America (or some other country of choice), or blame El Niño but what are you going to DO about the recession’s effects on your business? Will your business survive to see brighter days?

3 Ways to Propel Your Business in the Right Direction

Your business is taking off and life gets hectic. It’s easy to make the mistake of getting caught up in being busy. I know. I work full-time, attend graduate school part-time, homeschool two gifted children, and try to keep up with my marriage, volunteering, renovating a house, and maintaining the family farm. I know busy…