Category Archives: Copywriting

3 Ways to Propel Your Business in the Right Direction

Your business is taking off and life gets hectic. It’s easy to make the mistake of getting caught up in being busy. I know. I work full-time, attend graduate school part-time, homeschool two gifted children, and try to keep up with my marriage, volunteering, renovating a house, and maintaining the family farm. I know busy…

Are You Alienating Your Clients with This Common Tactic?

You wipe your sweaty palms, take some deep breaths, and try to think about anything except where you are about to go. The door opens. You hear your name called, and you follow a stranger down the hallway, glancing at the folder she’s holding that hold vital information- life altering test results. You answer the…

Beat the Summertime Writing Blues with a Writing Retreat

  Are you feeling the summertime writing blues? Can’t seem to get your head out of the clouds and sunshine and into your work? If the pull of warm temps, sunny skies, and far away beaches is proving too hard to ignore, you may be ready to engage your brain by participating in a writing…

Keeping it Real in Copywriting

Fed up with pushy, cheesy copywriting tactics, SEO writer Jamie goes on a (small) rant about what copywriting is- and what it isn’t.