Leadership these days is about authenticity & connection By Melanie A. Greenberg, Ph.D….

Via www.psychologytoday.com

Outrider has offered a very informative and historical infographic that offers a timeline of Google Algorithm Changes. All SEO’s can …

Via www.searchenginejournal.com

On the value of unconscious association, or why the best advice is no advice.

Via www.brainpickings.org

In a minute or less, visitors decide whether to stay on your site or leave. Here are six tips to ensure they stay. (Internet users simply aren’t the same as they were ten years ago… so why are we writing the same way for them?

Via www.smartz.com

What is the Recipe for a Great Blog Post?

Via www.stumbleupon.com

This week on The Lede – everything you ever wanted to know about content marketing headlines …

Via www.copyblogger.com

A few quick tips from Kate Toon, an award-winning, Sydney-based copywriter. Everything budding copywriters need to know!

Via www.katetooncopywriter.com.au

Blog post at The business of being a blogger : Serious question now… do you have a press page on your blog? Put your hand up if the answer is no…

Hands up?

Via www.saraharrow.co.uk

This is a guest post by Gregory Ciotti of Sparring Mind. YouTube is the next big thing for blogging. Seems …

Via www.problogger.net

Is your guest blogging application process meeting with rejection? Ann Smarty of My Blog Guest shares 8 tips to help you land the spot every time.

Via www.seocopywriting.com

The quality of the content on your Website matters.

If you walked into a brick-and-mortar business office and noticed that the roof was leaking, the carpet was stained, and the furniture was out of date, would that affect your opinion of effectiveness and quality of the business? Of course it would! Environment matters, and in the world of online business, your Website design and content are your environment.

(That’s why it pays to hire a professional content copywriter or content editor to manage your Website’s content production.)

The excerpt below is from an article that discusses how costly content errors can be for online businesses. Click the link at the bottom to read the full original article.

“When communicating online, almost every message you make is done by written word. This is the main reason that it is essential that your website content be original and error-free.   Quality content can create an inherent trust in site visitors that leads to more conversions and profit. In order to stand out from the competition, you need to appear like an established authority on your subject matter. This is why the quality of your website content should not be ignored or dismissed as trivial.   When improper spelling on a website is fixed, it has been shown to increase sales as much as 100%. A single spelling or grammar mistake in your text can lead people to be wary of some sort of scam, sending potential customers running.”
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If you’re new to integrating SEO into your blog or Website, this article (see link below) provides basic beginner-level tips to get started. While we believe that it’s important to integrate SEO into your content, we also are not die-hard SEO supporters to the extreme. First and foremost, you should write your content for living, breathing human beings who will be visiting your Website- not for the Google bots.

However, just like it’s a good idea for a car manufacturer to pay attention to optimal gas mileage, where to place the cup holders, and what size tires and rims are popular when building a new car, it’s important for online businesses to consider SEO and keywords before, during and after the content creation phase of developing a Website.

SEO is a tool- it is not the core of your Website. Your content is the meat and potatoes of your online business.

“If the content is the King, we can say SEO is the Queen.”

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