• Ten Search Engines Powered by Twitter from Search Engine Guide, shows that even your Tweets matter to SEO.
• 80 Ways to Use twitter as a Small Business Owner by Lisa Barone has some good tips for getting the most out of your TwitterTime.
• Dragon Slaying 101: How to Use Heroic Language to Battle Boring Copy by Ali Hale made me smile and made a good point, even the most boring drivel can be perked up by a little creative copy.
• In Creative Block #1: I’m Not Creative , Mark McGuinness tells us, ” Forget about ‘Being Creative’- Start Creating“
• Find something to blog about with 100+ SMB Blogging Ideas to Kick Start 2010 by Lisa Barone
• The Launch Coach tells us to stop fussing and start doing business in The Big Secret to Success? Run with What You Have.
• “You can write blog posts from now until doomsday, and if no one reads them, you might as well be picking your nose.” from Jonathan Morrow at Copybloggger.

and… last but not least, I found a nice little video from Chris Lumpkin about landing pages:

[youtube]http://www.youtube.com/watch?v=GvzGBNPrvUk&feature=player_embedded[/youtube]

Oh, and in case you’re wondering, yes, I do write landing page content.

Girlz Rule

Priscilla Pretty loves pink. Anything pink will do. Her pink fetish creates a voracious spending appetite and she needs money. She’s about to graduate from college and she decides to start her own business instead of working as an intern in a stuffy office cubicle for peanuts while she lives in her parents’ basement and pays off her student loans. She comes up with an idea for Girlz Rule, an online shop that sells all things pink, girlie, and great.

Her dorm roommate is a design and IT major, and after some haggling over the trading of a pair of pink Jimmy Choos they both love, she produces an awesomely pink, edgy website for Priscilla’s new business. Priscilla chooses her favorite pink products on the web, taps into an automated checkout system that lets her visitors order from her website, and sets up the products to ship directly form a third party vendor.

Easy-As-Pie, right? Wrong. Even though Girlz Rule has the new 5th generation hot pink iPod nano for $100, no one is ordering because no one is visiting the website. It’s lost in CyberSpace.

So, what’s Priscilla to do?

Content (and girls) Rule(s)

She can optimize her content. Contrary to popular opinion, SEO content does not have to be boring or stuffed to the brim with keywords.

You can have exciting, spunky, sassy, classy, or edgy content and be search engine optimized. SEO writing can be as fun and creative as any other type of writing, it just takes a skilled SEO writer to pull it off. So Priscilla hires an SEO writer to produce her website content and she starts getting natural, relevant traffic to her website- and a few sales. But she needs more sales to save up for a down payment on a loft apartment, so she asks her SEO writer for help, who recommends an SEO press release.

SEO Press Releases

In Priscilla’s case, an SEO press release is a news-style article detailing the arrival of Girlz Rule. It contains all the details of the new website, its owner, the products sold, guarantees offered, special promotions, and background information. It’s sort of like a newspaper article and sales flyer combined. It even includes a link back to a special landing page on the Girlz Rule website.

The SEO press release is then distributed to key websites throughout the Internet, where visitors can read about the new business. But more importantly, the information (and the link back to Girlz Rule) is indexed and crawled by search engine spiders- on a regular basis. The repeated mention of the Girlz Rule link boosts Priscilla’s search engine ranking because her website content has been optimized for relevancy to her target audience and it draws relevant visitors to her website who buy her products.

Proof in the Pudding

WebPro News recently published a report on How Press Releases Can Be Great for Search. They cite a study by Arketi Group, that shows the media regularly uses the Internet as a tool to help determine what gets covered in the press. Wouldn’t it be great if the media came across your business on the Net and found it to be newsworthy?

By the way, Priscilla is doing great with her new business. She moved out of her parent’s basement and recently struck up a deal with a clothing designer to produce eco-friendly pink t-shirts to sell to Prius owners. Sean Platt is Priscilla’s biggest fan. He is anxiously awaiting the arrival of this week’s package. (He bought three iPods and a t-shirt, cause real men aren’t afraid to wear pink.)

[youtube]http://www.youtube.com/watch?v=oXHHkROejik&feature=player_embedded[/youtube]

Not interested in fame, just the fortune? Want a more realistic plan for online business success? You could concentrate on making the best of your website with SEO practices. The right keyword is a powerful tool. When carefully selected and put to work properly, it holds the potential to make your online business an instant success.

The Honeymoon’s Over

Selecting the perfect keyword phrase for your website is pretty anticlimactic. You sweat, cry and bleed over the keyboard for days, researching different keyword combinations. You finally find the perfect keyword for your niche with good search traffic, a decent PPC return, and a low page rank. You snatch it up, register a domain name, sit back, and scratch your head. Now what?

Well, lots of SEO blogs will tell you to run right out and hire an SEO writer to incorporate your new found treasure into your website before Google launches you out of the Sandbox. But the truth is, that may not be the first thing to do. In fact, your primary keyword phrase may not even show up on your website.

What You Talkin’ Bout Willis?

SEO experts have shown that it is possible to rank highly for a given keyword that rarely or never shows on your website. That means, in theory, you could select “Ice Cream Dream” as your primary keyword phrase for your Dairy Queen knock-off website, but not list it in your meta description, headers, domain name, or content, and still rank in the top ten for that phrase. How? Through inbound links.

Search engines currently place great value on anchor text. (That’s the blue text that is highlighted when a live link is displayed on a website.) With that in mind, imagine what would happen if you invested two hours a day sowing quality backlinks containing your primary keyword phrase as anchor text. Excited yet?

Have you ever gotten a comment on your blog that reads: Jamie Simmerman- SEO Writer, and wondered what the heck possessed that girl to post her name like that? Well, Ms. Simmerman is sowing her keyword phrase on your website to help boost her SERPs.

Now, before you feel used and offended, keep in mind that if someone is sowing backlinks on your website, they feel your website has something to offer them. You either have quality traffic, quality content, decent page ranking, or a heck of a lot of potential for them to invest their time in leaving a link. It’s a lot like putting a seal of approval on a website- they like you and think you’re cool enough to hang out with the popular kids at recess.

On Your Mark, Get Set…

So where the heck do you put all these lovely backlinks? You find websites that relate to your keyword and you join the discussion on their latest blog post, or even an archived blog post if you like. Websites with higher page ranks are obviously a natural choice, but any relevant site will do if the content is regularly updated and they draw traffic. (We’ll talk about how to determine those qualities in a later post, so don’t worry if you don’t know how to check the profitability of a website.)

That means commenting on your competition’s website is a definite plus. If you sell ice cream, you want to comment on every post Dairy Queen publishes. You also want to locate other blogs that talk about making ice cream, list ice cream facts, websites that sell ice cream, hate ice cream, or have ice cream fetishes. You want to place your name and backlink any place your target audience is likely to visit or congregate.

You may also want to spend some time finding higher Page Rank websites of any topic that allow backlinks, even if they are REF=NoFollow. (But you still have to follow etiquette and abide the rules below.)

STOP!

What you don’t want to do is contribute to the huge amount of worthless content floating around on servers and clogging up an otherwise good system. Only comment if you have something intelligent or helpful to say. Comments like “nice post” or “you suck” are inevitably destined for the spam file. If you can’t participate in the discussion, do some research or read along for a few days until you catch on. This not only helps build your SERPs, but your online reputation as well.

Always play nice. If you can’t say something nice, then keep your fingers off the keyboard. If you have a legitimate gripe or an opposing view, be responsible and state your comment without attacking or belittling anyone. You don’t always have to agree, but you don’t have the right to give a complete stranger a tongue lashing Internet-style either.

GO!

If you read the blogs of your friends or family members on a regular basis, ask them about backlinking before you post. Explain what you’d like to do and ask permission first, it’s considered polite to bring it up if you have a personal relationship with the blogger or webmaster. With that said, you should know that Blue Duck posts all backlinks, as long as they are not spam-y or offensive. Feel free to link to your heart’s content.

Keep in mind that it might take an obscene number of backlinks to see the results you want. Be patient and remember that every link counts.

BONUS SEO TIP: If you haven’t seen results in several months, you may need to rethink your keyword phrase. It’s possible that too many other SEO savvy bloggers are competing for the same phrase.

We’ll post another SEO writing tip next week, so stay tuned. And if you have an SEO writing related question, feel free to drop us a line in the comments section of this blog, via the Blue Duck contact form, or in an email.

With that in mind, I have an innovative thought for you: you can be your own SEO writer. Yep, you don’t need to hire me unless you are too strapped for time to learn the basics and write your own content. In fact, most of my clients come to me after they have been writing their own content for some time. Perhaps they have gotten too busy, sometimes they admit to exhausting their knowledge on a subject, often they are desperate for better results. That’s what I’m here for. But, if you have your own website, are strapped for cash, and have some free time on your hands, welcome to the world of SEO writing!

Paying it Forward

Rather than have you blunder your way around the web for the next six months, I thought I’d give you a hand up and share a few SEO tips to help you get started in SEO writing. Why would I do such a thing and endanger my future business profits by teaching you my business? Because someone did it for me, and I like to pay back my debts. God has blessed Blue Duck, and I believe He will continue to do so. But if He decides it’s time to close the doors and pass the business on to some young talented SEO writer, then so be it. So welcome to the first ever Blue Duck Copy SEO Writing Tips for the Rest of Us.

SEO Writing Tips for All

I had a hard time deciding where to start in all this. Do I start from the very beginning and define SEO and the terminology? Do I dig right in and give you the steaming hot latest SEO news from the experts? I decided to take the middle ground and go for something you can immediately put to use, keywords.

What This Tip Is Not

This post is not about how to choose the right keywords, or what keywords are, or how they should be used on a website. This is not a discussion about keyword density or siloing, or any other keyword building techniques. Those topics may appear in the future, just not here and now.

The Prerequisites

Before you put this tip to use, you’ll need to understand what a keyword is and how it is used to help people find your website. You’ll also need to have a list of the most profitable and relevant keywords for your website. The process of choosing the right keywords is often a hotly debated topic. If you don’t have a primary keyword phrase for your website, get one through whatever process you think is logical and acceptable.

You can find scores of information about keyword selection. I recommend visiting a few websites like SEO Book, Bruce Clay, SEOmoz, and Court’s Internet Marketing School. (And in case you noticed and are wondering why I’m suggesting marketing websites for SEO research, search engine optimization and search engine marketing are like peanut butter and jelly; you can eat them separately, but they go better together.)

For archival and search purposes, I’m going to publish the actual SEO tips separately in their own little posts. This may be a slight inconvenience for some, but it will give you a few minutes to do your research if you need to and give you something to look forward to in an hour or so.

You can read the the first installment of Blue Duck SEO Writing Tips here.

photo credit: Dan4th

SEO: Varying by Degrees

SEO can be very simple yet complex at the same time. For the average website owner, all the SEO you need to know can be learned in a couple of days. However, if you are serious about promoting your website or making the most money from a PPC campaign, SEO can quickly become a monster.

Overall, SEO is not that difficult to understand, the complexity comes from the sheer volume of information you need to absorb to institute full-scale search engine optimization. Algorithms are constantly changing, trends emerge and die off, and the Internet continually evolves to meet the needs of the never-ending stream of information seekers flooding the world’s servers with requests.

SEO Writing Services

Blue Duck Copy is first and foremost an SEO writing service. We started out as a one-woman show, freelancing for some of the best companies on the Net. We did our marketing the old-fashioned way (so to speak). We sent out individual emails offering our writing services at reasonable fees to SEO companies as we came across them. More than a few took us up on the offer, and took that writer under their wing to learn the ins and outs of SEO practices in exchange for keyword articles, website content, and blog posts that were original, affordable, and search engine optimized for maximum profit. It was a cozy deal and everyone was happy.

Then, a freelance writer here and a hopeful writer there came to Blue Duck, asking for a piece of the pie. So, they got an assignment with a drawn-out email with a very condensed version of how to write for the SEO client they were assigned. The fresh influx of ideas and words was good for business. Now, Blue Duck is even more valuable, because when times get tough, competition gets fierce. That’s where SEO can make the difference between making money and going back to your day job (or filing for government assistance). Online businesses need SEO to thrive, now more than ever.

Changing Times

People are getting laid off, they sit at home and perhaps they try filling out online surveys for a few bucks, or they post to online job boards, trying to find work. More than a few will stumble upon a website telling them how online business is the key to making all their dreams come true. So, they plunk down $50 for a domain name and hosting, and set out to make a living in their pajamas.

The Net is seeing an influx of new online businesses. That means more competition for your website, no matter what your product or service is. Do you have a plan to stay afloat in these troubled financial times? Are you one of those newbie website owners looking for a path to success?

SEO may be the answer you are looking for (even if you didn’t know you were looking for it). Over the next few months, Blue Duck will be providing a sneak peak into the world of SEO. We’ll give you basic SEO instructions, free SEO tips, and SEO advice for the small business owner looking for an edge.

Ask an SEO Writer

In preparation for our SEO lessons, we’ll be taking questions from people just like you about SEO and SEO writing. So drop us an email, a comment, or visit our contact page to toss your inquiry into the hat. (We’ll also be holding a few contests along the way.)

It’s going to be an interesting journey, make sure you subscribe by email or RSS, or bookmark Blue Duck to join in the fun as we journey toward SEO success.