Blogging for Dollars: Cutting the Crap
October 28, 2008
If you missed yesterday’s post, no worries. Our Blogging for Dollars mini-series contains three stand alone yet related posts for the professional blogger looking to build a solid online business. Now, on to Part Two: Cutting the Crap
What Reputable SEO Execs Know
A good SEO company knows that quality counts. Building relationships with customers is important. And your business must be trustworthy to survive. (With the current economy concerns, many disreputable online companies will be closing their websites. Consumers want to hire a company they can trust. They are being more careful how they spend each dime.)
Busting Myths
“Outsmart the Search Engines with Keyword Saturation”
Many get rich quick bloggers claim to be able to outsmart search engines. While this may have been possible 6-12 months ago, search engines are getting smarter by the day. Google employs a whole team of geniuses who work night and day to improve algorithms and improve the validity of SERPS. If your website contains quality, relevant content search engines will value your website over keyword stuffed websites.
“Long Posts Increase Relevance”
When I first started writing SEO content creation projects, it was commonplace to write single articles of 1200-1600 words. Those articles were great for improving search engine ranking, but were awful for attracting regular traffic. No one reads a five page article online, no one. Web surfers are fickle with their time. They expect immediate gratification. They begin to skim the second a post loses their attention. Online content is more effective in bite-sized chunks of 200-400 words.
“Article Banks Draw Traffic”
Providing a smorgasbord of information for readers may seem like a good idea, and many bloggers claim to have made money using article banks and content carnivals. Consider this, the last time you needed quick information from the Net (good quality content and trusted facts) where did you point your Web browser? The number one answer is Wikipedia.
The chances are slim that you browsed through 800 pages of content topics on some website that ranked 150 on a SERPS. On-topic content is best. If your company sells pink flip flops, blog about flip flops, sandals, pedicures, and foot fetishes if you like, but don’t blog about snow shoes, hiking boots, or fan socks just because those keywords are ranking high this month.
Tomorrow’s post concludes this Blogging for Dollars mini-series. (Sorry, there’s no free iPod or tales of a sordid love triangle.) Read one, read two, or read them all~ Blogging for Dollars provides solid information for the serious professional blogger.
Blogging for Dollars: How to Optimize Your Blog for Monetary Profit
October 27, 2008
Everyone wants the inside track to making money from blogging. “Give me 10 steps to a quick million dollars, and I’ll be happy.” There’s so much wrong with that outlook, I wouldn’t know where to begin if I had to counsel someone who truly believes such a statement. I’m a firm believer in making money the old fashioned way.
The Way of the Web
Websites that proclaim they make millions of dollars from a blog that is painful to read, is either lying or has very loose business ethics. But the sad fact is that websites who claim to make tons of money do get tons of traffic from poor souls looking for a better way to earn a paycheck. (Or not earn a paycheck, but collect one anyway.)
Blogging for Dollars
I’ve been blogging nearly exclusively for SEO companies for a couple of years now. (I could tell you which ones, but then they’d send out a team to waterboard you and your family in retaliation. 
) What I know about SEO and marketing is from on-the-job experience. I’ve taken a few classes, read dozens of books, and had hands on training by SEO executives. I work for reputable companies that have been in business for many years and take pride in a job well done.
Can you use Black Hat SEO to increase traffic? Sure. Can you choke your blog full of flashy ads and affiliate programs to bring in a few extra bucks every week? Of course. The real question is, should you deceive the average Joe to line your own pockets.
Tune in tomorrow for Part Two of Blogging for Dollars.
